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Stigma: A vicious circle of burden for sufferers

The experience of people suffering from irritable bowel syndrome (IBS) is often fraught with stigma, confusion, embarrassment, belittlement, and loneliness. Cerner Enviza conducted qualitative research with IBS sufferers in UK, US, Germany and China to learn more about the experiences of living with IBS.

Authors

Strategy Lead, Global Behavior Science
Senior Evidence Generation Lead
Head of Qualitative Strategy
Associate Principal