Key Opinion Leader

Key Opinion Leader (KOL) Identification and Mapping

Use peer-to-peer feedback and secondary research to find physicians with global, national, regional and local influence.
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KOI Key Opinion Leader

Key Opinion Leaders (KOLs) play an important role in your marketing strategy

Their reputation, expertise and expansive influence help support and justify your marketing investment. We match verified profiles to your marketing objectives and evaluate influence based on reach and depth.

What do you get with Key Opinion Leader (KOL) Identification and Mapping?

Access to proprietary resources and approaches

Benefit from approaches such as KeyMD® to identify and engage the right thought leaders to support your product strategy.

Broad therapeutic expertise

Our experience across primary care, specialty, and rare diseases means each study is customized to fit your objectives.

User-friendly, intuitive deliverables

We visually represent the reach and volume of influence for each physician and provide a web-based delivery option.

Client Results

Profile

Develop rich, unique Key Opinion Leader (KOL) profiles that aggregate past experience, education and fellowships, publications, speaking engagements, participation in the development of guidelines and much more.

Segment

Understand how best to leverage each Key Opinion Leader (KOL) - as a speaker, published author, or within a social media campaign.

Execute

We work closely with partner agencies that can help develop and execute a plan for engaging with your thought leaders.