Corporate Reputation Management for Pharma
Evidence-based guidance to influence public perception and change behavior for the good of your company.
Whether perceived or real, reputations are impacted by actions in the market.
Product recalls, lack of transparency over pricing, and reactive communication around adverse medicinal effects have fueled a climate of distrust between pharma manufacturers and stakeholders. More recently, the industry's response to the COVID-19 pandemic has provided very tangible evidence of the value that innovative medicines and vaccines deliver, enhancing the reputation of some manufacturers.
