Brand Marketing Strategy

Brand and Marketing Strategy

Get the continuous information and expertise you need to optimize performance throughout the entire product lifecycle.
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Brand and Marketing Strategy Overview

Our Brand Plus™ Framework brings together unparalleled analytics and expert consultancy to take the long view. 

Commercial insight is the foundation of our expertise, with capabilities that span the product lifecycle from early development to post-launch activities. Our Brand Plus™ Framework brings together unparalleled analytics and expert consultancy to take the long view. We look both forward and backward – identifying opportunities at every point along the journey to optimize brand experience, access and execution.

Featured solutions

Brand and Corporate Communications Development

Medically relevant guidance for communications planning, message development and testing.
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Brand Consulting

Our Brand Plus™ Framework gives life sciences brands the expertise to optimize performance through the entire lifecycle.
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Brand Equity Assessment

Identify the levers that allow life sciences brands to reach their potential value. A Brand Plus™ Analytics solution.
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Customer Experience (CX)

Optimize your stakeholder interactions using our trusted TRI*M framework.
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Client Results

Real answers

We combine consulting and subject matter expertise with a selection of evidence-generation approaches to answer your central question.

Innovation

We innovate based on our experience, always bringing life sciences-specific approaches built on solid analytical foundations.

Primary

We have access to, and regularly use, multiple sources, including CancerMpact®, Epi Database® and social media to provide context and insight to our recommendations.

Patient-centric

Our unique, patient-centric methodologies let us tap the voice of the patient for stronger evidence, at every stage.

Qual + quant

Our data assets can be layered with our interdisciplinary approach to answer qualitative and quantitative questions.

Cross-functional

Our dedicated teams include medical doctors, PhDs, epidemiologists, oncology experts, bio-informaticians and data analysts.